When TransIntl, a computer memory manufacturer and wholesaler, branched out to external hard drives, they created a separate division named ProStor. Vim & Vigor developed the logo identity and branding, using four vibrant colors to identify each drive separately, yet still work together as a whole.
For the end consumer, we designed the packaging (including product photography). For the retailer (ProStor’s primary audience), we developed a website, sell sheets, and a trade show banner. Reaction was positive and sales were strong, but due to a trademark dispute, ProStor had to be pulled and has now been folded back into the parent company.
ProStor, a division of TransIntl