Book, Print, Publications

Lean Selling

One of our favorite clients is David Davis at MCD, who asked us to work on this book for author Robert Pryor. V&V designed the entire book, cover-to-cover, including the cover and interior illustrations.

Lean Selling’s cover needed to “pop” on the bookstore shelf in an oversaturated business book market — so we made sure it was noticeable with bright colors, big typography and simple illustrations.


David Davis/MCD Advertising

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