Beckman Coulter Catalog
Beckman Coulter is a world-wide manufacturer of medical instruments and chemistry reagents. Vim & Vigor created a 184-page product reference catalog for the Diagnostics Division, headquartered in Orange County.
The catalog is divided into five color-coded sections, in keeping with corporate-level branding, with five different distributor versions. Services included not only design, but product photography of all new instruments and reagents.
A feather in our cap — the original scope of the project was much smaller, but based on positive feedback from several internal divisions, the project was expanded to include reagents and additional products. According to Tim Durnal, manager of distribution partners, “I love the catalog; it is by far the best piece I’ve seen in my 16 years at Beckman Coulter.” Thanks, Tim!